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Why Life Cycle?

Thinking of buying a new bicycle? One of your first choices, and not necessarily an easy one, will be where to shop. It can be a challenge. There are myriad stores to choose from that carry two-wheelers. From specialty retailers, to giant department stores, to backyard garage operations: Where do you start?

Where you buy has everything to do with what you get. You see, bicycles aren’t like toasters or suitcases. Bikes are shipped in boxes that must be assembled and tuned when they arrive.

There are many types of bike, and you should never buy until you’ve figured out which is right for you.

Measurements and adjustments are required to ensure the frame is the correct size and that the seat and handlebars are properly positioned. Also, every new bicycle, after several weeks of use, will need a minor tune-up as the cables break in and stretch.

What’s more, modern road and mountain bikes can travel at high speeds and carry you over demanding terrain where the machine’s materials and construction are tested. A quality bicycle, carefully assembled and fit to you, will be the safest, most durable and fun bicycle to ride.

For these reasons, we strongly recommend shopping at a good specialty bicycle store in our area. Our store is owned and staffed by cycling enthusiasts who have a passion about bikes and are excited to get you riding a bike that you enjoy. Look for a store that’s well respected, has friendly helpful personnel, offers a great selection, and a professional on-site repair department.

Here are the 8 top reasons our store is the best place to shop:

1. Comfort and safety are built into every bike we sell.
2. All our new bikes are assembled by professional bicycle mechanics.
3. We encourage test rides, the best way to select a new machine.
4. Our experienced staff is happy to offer all the free cycling advice you need.
5. We have the right bike for you.
6. All our bikes are guaranteed.
7. Our bikes offer the highest quality, longest life and best resale value.
8. We carry all the best accessories to go with your new bike.

1. Comfort and safety are built into every bike we sell.
Bicycles come in different sizes and are very adjustable. However, our bodies are the size they are and cannot be changed. This is why every bike we sell comes with a custom fit to ensure that you and the frame are right for each other. We find the right frame size for you and then dial in the fit by positioning the seat and handlebars, brake levers and shifters as required by your specific geometry. A proper fit ensures comfort and  complete control of your bike. There are many variables to a good fit: If you need a softer saddle, we’ll put one on. If you prefer to sit more upright, we can accommodate you. Our goal is to make your new bike as comfortable to ride and as easy to pedal as possible. We have years of experience in fitting bikes to riders and we’ll get your fitting so good the bike disappears beneath you.

2. All our new bikes are assembled by professional bicycle mechanics.
You might be surprised to learn that bicycles are not completely assembled at the factory. It’s true. They’re actually delivered to us disassembled and in a box, and we spend about an hour (depending on the model) assembling, tuning and testing every bike (at no additional charge to you). This is required by the United States Consumer Product Safety Commission and we pride ourselves in meeting the highest standards. What’s more, our technicians and service department are always prepared to make adjustments and provide advice should you need assistance during a purchase or after a sale.

3. We allow test rides. This is the best way to select a new machine.
How do you know if that new rig is the right ride for you? The best test, and the truest way to judge a bike, is by taking a spin on it. Roll down the street and shift through the gears. Feel how the frame fits your legs and arms. Try the brakes. Stand up and climb. Coast a bit. Does the bike feel comfortable, easy to pedal, smooth? Is it quiet? Responsive? Do you like the ride? Make some mental notes and return to our shop to try some others. We’re happy to let you compare bikes and get a feel so you can find the perfect machine.

4. Our experienced staff is happy to offer all the free cycling advice you need.
We’re staffed by knowledgeable and enthusiastic cyclists who love to share their expertise. Need to learn how to shift, fix a flat, carry gear, pump your tires? Want to find the best places to ride or friends to pedal with? Just ask, and we’ll be more than happy to help.

5. We have the right bike for you.
We offer a wide selection of bicycles for different people and uses. And we provide expert assistance in selecting the proper bike type and model. For example, a road bike makes little sense if your plan is to tackle dirt trails. Likewise, if you’re into cruising, you certainly don’t need to test ride racing rigs. You need the bike type that’s right for you, and our experienced staff will listen to you and help you choose.

6. All our bikes are guaranteed.
We stand behind every bike we sell. If something goes wrong, bring it in and we’ll be happy to deal with it. We even offer a year’s free maintenance for brake and derailleur adjustments. In the rare event of a breakdown, there’s also a manufacturer’s warranty protecting your purchase.

7. Our bikes offer the highest quality, longest life and best resale value.
We don’t just stock any bicycles. Because we stand behind our products, we find and carry only the finest brands and models. Which means that you get a great bike that will last and last with nothing more than regular care and maintenance. And, should you decide to upgrade, you’ll be able to sell the bike for a good price.

8. We carry all the best accessories to go with your new bike.
Cycling’s most fun when you have the right gear to go along with that new bike. Our store is loaded with top-quality accessories and equipment such as helmets, locks, pumps, hydration systems, computers, and plenty of other goodies designed to help you enjoy riding. And, we’re happy to advise you on what gear will fit your specific application. Any accessory purchases made at the same time as a bike purchase will be installed free of charge, so that when you leave the shop, you are ready to ride and have everything you want to make the ride the best it can be.