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Details for The Ninkasi/ GOATS Beer

“For the past seven years, Ninkasi has partnered with the Greater Oakridge Area Trail Stewards (GOATS), to help the non-profit continue to provide trail maintenance and creation in the Oakridge area. As mountain bikers ourselves, this is a partnership that speaks to what we love. To celebrate the 10th anniversary of Mountain Bike Oregon – a three-day mountain bike festival in Oakridge and voted one of “The Best Mountain Bike Festivals” by Outside Magazine – Ninkasi partnered with GOATS to brew a beer benefitting the organization, available at this year’s Mountain Bike Oregon festival July 18-20th.

The beer, Dead Mountain Ale – is named after the nature of the Oakridge’s Green Mountain trail. At 5.5% ABV and 60 IBUS, this pale ale is flavorful and refreshing – perfect after hitting the trails. Outside of Mountain Bike Oregon, Dead Mountain Ale will be available on-tap in our local area, where a portion of the sales will directly go to supporting GOATS and its work in the area.” -Ryan Wilkerson of Ninaksi Brewing Company.


Thank You Ninkasi, a Beer to Support Local Mountain Biking


In collaboration with local mountain bike organizations, Ninkasi has created a specialized beer to show their appreciation for the hardworking and dedicated men and women making Lane county a wicked place to shred. Details to come for the beer, in the meantime the shop has gotten 10 special Ninkasi jerseys (like the one Lee is modeling like David Beckham). They sell for $75 apiece and we carry sizes S-XL. So what are you waiting for? Ninkasi has shown their support, now it’s your turn.

Freshly Stocked Shimano and Continental!

New Shimano Stocked

Help us get rid of the new shipment of Shimano parts that we just received. We have everything from Dura-Ace 9000 11spd chains to XT front derailleurs. Plus if your bar tape is starting to ware out,come grab some slick new PRO bar tape. Also check out the full range of Continental Tires. Continental Tires

Lifecycle: Rad, Friendly, and Local


Lifecycle is a shop dedicated to helping you as much as possible. Anywhere from your high level road bike to your towny, we make it our goal to have you riding out the door with a smile on your face. Come down and let us help you enjoy what cycling is all about: good times and friends.

BOOM! Here comes the 4th!

the 4th

Happy 4th of July from everyone at the shop! Just like all of you, we all want to spend time with our loved ones (mostly bikes) so on Friday July 4th, Saturday July 5 th, and Sunday July 6th we will be closed. We are destined to be on our bikes, and we hope you will be too! Have a great weekend filled with great memories, and plenty of gnar on your tires.


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